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The Art of Banking Relationships

Dave Rahn, President and COO

April 1, 2009

While most banks claim to provide on-going business relationships, many have not really defined it. We have. First Foundation Bank is committed to meeting your financial needs by providing comprehensive services and all of the access you want or need. On a daily basis, our 24 colleagues provide relationship banking measured against our four client-focused values.

Building and maintaining business relationships is an art form. How does First Foundation Bank keep their long-term relationships going? Clients’ needs come first.

  • The Attention You Deserve: When you need someone in person your Private Banker, who is familiar with all of your banking services, is only a phone call away. Plus, these professionals know our services and have access to all the experts within First Foundation to get you the answers you need quickly.
  • Respect for the way you live and work: You are busy. You are always on the go. We meet you where you are and at times that are convenient to you. Our Private Access Online Banking and Bill Pay services are available whenever you have time. Our EZ deposit service lets you deposit checks from your home and office without thinking about what you are wearing or having to get into the car.
  • Financing Your Business Growth: During these tough economic times, access to financing is especially important for a growing businesses and real estate investors. First Foundation Bank has money to lend to qualified businesses and individuals right now. Our clients tell us that our decision process is significantly faster than other banks. We are proud of this record and work hard for you to maintain it.
  • Superior Generational Relationships: Our trust services are professionally delivered recognizing the need for communication and long-term relationships over several generations. We accomplish this by holding true to our business plan of maintaining a lower number of accounts per trust administrator than almost every other trust organization. We back this service up by hiring well-experienced professionals who live and breathe trusts and investments.

Lastly, it is tax time! Ugh! With tax deadlines approaching, we are all thinking about how to minimize our tax burden. Did you know that First Foundation Bank now offers you IRA’s and Coverdell Education Accounts with the same personal service you enjoy today? These programs allow qualified individuals to safely invest in certificates of deposits and take advantage of tax deductions offered to easily fund a retirement or an education. Learn more by calling your Private Banker, call our client service personnel at 949-202-4100 or email us at yourteam@firstfoundationbank.com today.


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